{"id":26327,"date":"2017-08-03T00:25:55","date_gmt":"2017-08-02T22:25:55","guid":{"rendered":"http:\/\/almowatna.news\/?p=26327"},"modified":"2017-08-03T00:25:55","modified_gmt":"2017-08-02T22:25:55","slug":"pourquoi-il-faut-mettre-google-au-pas","status":"publish","type":"post","link":"http:\/\/almowatna.news\/?p=26327","title":{"rendered":"“Pourquoi il faut mettre Google au pas”"},"content":{"rendered":"
\n

OPINION – Le professeur de finance Eric Vernier estime que les accords entre les Etats et les grandes multinationales du num\u00e9rique, comme Google, ne sont pas une solution viable \u00e0 long terme.<\/p>\n

“Le bon sens rappelle que mieux vaut un bon accord qu’un mauvais proc\u00e8s. C’est ce qui semble avoir pr\u00e9sid\u00e9 \u00e0 l’annonce mardi dernier par G\u00e9rald Darmanin, ministre des Comptes publics, de l’\u00e9ventualit\u00e9 d’une transaction financi\u00e8re avec Google<\/a>. Le tribunal administratif a en effet annul\u00e9 le redressement fiscal de 1,15\u00a0milliard d’euros inflig\u00e9 \u00e0 la firme. L’Etat a d\u00e9cid\u00e9 alors de faire appel, mais le ministre a \u00e9voqu\u00e9 parall\u00e8lement cette possible n\u00e9gociation.\u00a0Comment les magistrats motivent-ils leur d\u00e9cision? Les ventes publicitaires de Google, si elles se font en France, sont effectu\u00e9es par sa filiale irlandaise, Google Ireland Limited (GIL).<\/p>\n

On conna\u00eet le montage, c’est celui de l’ensemble des Gafa, d\u00e9cri\u00e9 depuis dix ans et qui permet aux industries du Net et autres multinationales d’\u00e9chapper \u00e0 l’imp\u00f4t ou tout du moins de le r\u00e9duire fortement, am\u00e9liorant ainsi extraordinairement la comp\u00e9titivit\u00e9 internationale et la rentabilit\u00e9 de ces entreprises.<\/p>\n

Alors, effectivement, face au poids de ces mastodontes et \u00e0 la qualit\u00e9 de leurs conseillers, notamment fiscaux, les Etats sont oblig\u00e9s de n\u00e9gocier pour esp\u00e9rer r\u00e9cup\u00e9rer un peu d’argent et \u00e9viter un proc\u00e8s long et co\u00fbteux dont on ne conna\u00eet jamais l’issue. Mais c’est, je pense, une erreur fondamentale.<\/p>\n

Homog\u00e9n\u00e9iser les taux d’imposition en Europe<\/h2>\n

La transaction est une solution de facilit\u00e9 qui r\u00e8gle \u00e0 court terme une probl\u00e9matique r\u00e9currente de la fiscalit\u00e9 nationale face \u00e0 la mondialisation des transactions, \u00e0 l’internationalisation des firmes et \u00e0 l’existence des paradis fiscaux. Par\u00a0le “Double irlandais”<\/a>, le “Sandwich hollandais” et autres recettes d’optimisation fiscale sauvage, les multinationales font perdre \u00e0 la France plusieurs milliards d’euros chaque ann\u00e9e, quand on sait que l’imp\u00f4t sur les soci\u00e9t\u00e9s (IS) total s’\u00e9l\u00e8ve \u00e0 60\u00a0milliards d’euros et la TVA \u00e0 185\u00a0milliards d’euros environ. Poussant m\u00eame les Etats europ\u00e9ens \u00e0 baisser leur taux d’IS pour contrer les offensives irlandaises.<\/p>\n

Dans ces conditions, la n\u00e9gociation appara\u00eet comme une tentative d\u00e9sesp\u00e9r\u00e9e. Il faut pourtant traiter la question au fond. Se demander comment changer les r\u00e8gles pour \u00e9viter ces exc\u00e8s qui se sont install\u00e9s de mani\u00e8re permanente, humiliant un peu plus chaque jour les Etats. Comment? En homog\u00e9n\u00e9isant les assiettes et les taux d’imposition en Europe ; en modernisant les outils des administrations avec la promesse offerte par les Big Data ; en changeant les r\u00e8gles, sans se limiter au si\u00e8ge social des entreprises pour fonder le lieu d’imposition ; en renfor\u00e7ant et pr\u00e9cisant la notion “d’\u00e9tablissement stable” ; en am\u00e9liorant le reporting pays par pays ; etc. Nous avons des lois, des outils et des process qui datent d’un si\u00e8cle face \u00e0 une \u00e9conomie sans fronti\u00e8res dont la transformation est d’une rapidit\u00e9 sans pr\u00e9c\u00e9dent.<\/p>\n

En d\u00e9finitive, cette solution “effet de manche” appara\u00eet comme un signal fort envoy\u00e9 aux Gafa, leur indiquant que les accords seront la r\u00e8gle, accords au sein desquels ils se trouveront souvent en position de force et o\u00f9 ils finiront par payer moins que ce qu’ils doivent. Cette position va peut-\u00eatre dans le sens de l’histoire du pr\u00e9sident de la R\u00e9publique, qui instille une certaine am\u00e9ricanisation de notre soci\u00e9t\u00e9, de la main sur le c\u0153ur pendant l’hymne national jusqu’au r\u00e8glement transactionnel des d\u00e9lits financiers. Heureusement, le gouvernement annonce en m\u00eame temps qu’il fait appel de la d\u00e9cision du tribunal administratif. Faible consolation qui laisse un peu d’espoir quant \u00e0 l’issue de ce bras de fer.”<\/p>\n

DEPLACE DU JOURNAL DU DIMANCHE<\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

OPINION – Le professeur de finance Eric Vernier estime que les accords entre les Etats et les grandes multinationales du num\u00e9rique, comme Google, ne sont pas une solution viable \u00e0 long terme. “Le bon sens rappelle que mieux vaut un bon accord qu’un mauvais proc\u00e8s. C’est ce qui semble avoir pr\u00e9sid\u00e9 \u00e0 l’annonce mardi dernier […]<\/p>\n","protected":false},"author":48,"featured_media":26328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13400],"tags":[16423,16424],"class_list":["post-26327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-section-francaise","tag-google","tag-medias"],"yoast_head":"\n"Pourquoi il faut mettre Google au pas" | \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u0629 \u0646\u064a\u0648\u0632<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/almowatna.news\/?p=26327\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Pourquoi il faut mettre Google au pas" | \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u0629 \u0646\u064a\u0648\u0632\" \/>\n<meta property=\"og:description\" content=\"OPINION – Le professeur de finance Eric Vernier estime que les accords entre les Etats et les grandes multinationales du num\u00e9rique, comme Google, ne sont pas une solution viable \u00e0 long terme. “Le bon sens rappelle que mieux vaut un bon accord qu’un mauvais proc\u00e8s. 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