{"id":26025,"date":"2017-08-02T01:54:16","date_gmt":"2017-08-01T23:54:16","guid":{"rendered":"http:\/\/almowatna.news\/?p=26025"},"modified":"2017-08-02T01:54:16","modified_gmt":"2017-08-01T23:54:16","slug":"comment-google-veut-chambouler-le-marche-du-streaming-musical","status":"publish","type":"post","link":"http:\/\/almowatna.news\/?p=26025","title":{"rendered":"Comment Google veut chambouler le march\u00e9 du streaming musical"},"content":{"rendered":"<p>Le march\u00e9 du streaming musical n&#8217;en finit plus de s&#8217;\u00e9largir.\u00a0<a href=\"http:\/\/www.latribune.fr\/entreprises-finance\/industrie\/automobile\/streaming-musical-tesla-pret-a-concurrencer-apple-et-spotify-741387.html\" target=\"_blank\" rel=\"noopener\">Quelques jours apr\u00e8s Tesla<\/a>, qui serait en discussions avec plusieurs labels musicaux pour cr\u00e9er sa propre plateforme concurrente de Spotify, Apple Music, Amazon Music ou encore Deezer, Napster et Tidal, Google r\u00e9v\u00e8le \u00e0 son tour ses ambitions dans ce secteur en forte croissance.<\/p>\n<p>En fin de semaine derni\u00e8re, le directeur de la musique de YouTube, Lyor Cogen, a annonc\u00e9 la fusion \u00e0 venir de deux de ses services, Google Play Music et YouTube Red, en une seule et m\u00eame plateforme de streaming. L&#8217;objectif\u00a0: simplifier l&#8217;offre de Google dans la musique en ligne, et cr\u00e9er une nouvelle \u00ab\u00a0machine de guerre\u00a0\u00bb capable de concurrencer s\u00e9rieusement les leaders mondiaux que sont Spotify (60 millions d&#8217;abonn\u00e9s), Apple Music (27 millions) et Amazon Music (16 millions).<\/p>\n<h2>Google, d\u00e9j\u00e0 un acteur majeur de la musique en ligne<\/h2>\n<p>Gr\u00e2ce \u00e0 YouTube, qui cannibalise 40% de l&#8217;\u00e9coute en ligne de musique dans le monde, Google est d\u00e9j\u00e0 un acteur majeur du secteur. Mais la firme de Moutain View p\u00e2tit d&#8217;une strat\u00e9gie erratique, avec plusieurs offres peu claires et mal identifi\u00e9es par le grand public, et reste donc mal positionn\u00e9e.<\/p>\n<p>Aujourd&#8217;hui, la deuxi\u00e8me capitalisation boursi\u00e8re mondiale s&#8217;appuie sur deux piliers. Tout d&#8217;abord, Google Play Music, lanc\u00e9 en 2011. Il s&#8217;agit d&#8217;un service de\u00a0<em>streaming<\/em>\u00a0musical audio classique, qui propose pour 9,99 euros par mois un catalogue de plus de 35 millions de titres. Soit la m\u00eame offre que la plupart de ses concurrents. Mais Google, dont le c\u0153ur de m\u00e9tier se situe dans la publicit\u00e9 en ligne, n&#8217;a jamais r\u00e9v\u00e9l\u00e9 les chiffres concernant le nombre d&#8217;utilisateurs et le nombre d&#8217;abonn\u00e9s payants de Google Play Music, ce qui laisse supposer qu&#8217;il ne p\u00e8se pas lourd. Le service reste d&#8217;ailleurs tr\u00e8s peu connu des amateurs de\u00a0<em>streaming<\/em>, Google n&#8217;ayant jamais fortement communiqu\u00e9 dessus.<\/p>\n<p>Depuis l&#8217;an dernier, Google propose aussi dans cinq pays (mais pas la France), un nouveau service baptis\u00e9 YouTube Red. Moyennant un abonnement mensuel, il permet d&#8217;acc\u00e9der sans publicit\u00e9s \u00e0 YouTube, YouTube Gaming et YouTube Music, ce dernier permettant de basculer d&#8217;un mode vid\u00e9o \u00e0 un mode audio. Autrement dit\u00a0: Google propose beaucoup d&#8217;offres dans le streaming audio et vid\u00e9o, mais peu de clart\u00e9 pour les consommateurs.<\/p>\n<h4>DEPLACE DU TRIBUNE<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 du streaming musical n&#8217;en finit plus de s&#8217;\u00e9largir.\u00a0Quelques jours apr\u00e8s Tesla, qui serait en discussions avec plusieurs labels musicaux pour cr\u00e9er sa propre plateforme concurrente de Spotify, Apple Music, Amazon Music ou encore Deezer, Napster et Tidal, Google r\u00e9v\u00e8le \u00e0 son tour ses ambitions dans ce secteur en forte croissance. En fin de [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13400],"tags":[16423,16424],"class_list":["post-26025","post","type-post","status-publish","format-standard","hentry","category-section-francaise","tag-google","tag-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Google veut chambouler le march\u00e9 du streaming musical | \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u0629 \u0646\u064a\u0648\u0632<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/almowatna.news\/?p=26025\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Google veut chambouler le march\u00e9 du streaming musical | \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u0629 \u0646\u064a\u0648\u0632\" \/>\n<meta property=\"og:description\" content=\"Le march\u00e9 du streaming musical n&#8217;en finit plus de s&#8217;\u00e9largir.\u00a0Quelques jours apr\u00e8s Tesla, qui serait en discussions avec plusieurs labels musicaux pour cr\u00e9er sa propre plateforme concurrente de Spotify, Apple Music, Amazon Music ou encore Deezer, Napster et Tidal, Google r\u00e9v\u00e8le \u00e0 son tour ses ambitions dans ce secteur en forte croissance. 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