{"id":25196,"date":"2017-07-29T21:57:02","date_gmt":"2017-07-29T19:57:02","guid":{"rendered":"http:\/\/almowatna.news\/?p=25196"},"modified":"2017-07-29T21:57:02","modified_gmt":"2017-07-29T19:57:02","slug":"alibaba-accelere-sa-croissance-en-france","status":"publish","type":"post","link":"http:\/\/almowatna.news\/?p=25196","title":{"rendered":"Alibaba acc\u00e9l\u00e8re sa croissance en France"},"content":{"rendered":"<p>Le g\u00e9ant chinois du commerce en ligne teste la livraison \u00e0 partir d\u2019un entrep\u00f4t bas\u00e9 dans la r\u00e9gion parisienne.<\/p>\n<p>Petit \u00e0 petit, l\u2019oiseau fait son nid. Peu connu du grand public en France au regard de la notori\u00e9t\u00e9 de son rival am\u00e9ricain Amazon, Alibaba pousse ses pions. Selon nos informations, le g\u00e9ant chinois du commerce en ligne teste actuellement la livraison en France \u00e0 partir du territoire national. Cette exp\u00e9rimentation est men\u00e9e \u00e0 partir d\u2019un entrep\u00f4t en Ile-de-France d\u00e9tenu par un partenaire logistique local. L\u2019op\u00e9ration, pilot\u00e9e par les \u00e9quipes chinoises du groupe, est r\u00e9alis\u00e9e dans le plus grand secret\u00a0: le directeur g\u00e9n\u00e9ral d\u2019Alibaba en France, S\u00e9bastien Badault, n\u2019en conna\u00eet m\u00eame pas pr\u00e9cis\u00e9ment l\u2019emplacement.<\/p>\n<p>L\u2019objectif est d\u2019am\u00e9liorer les d\u00e9lais de livraison en France, le point faible de la plate-forme AliExpress, destin\u00e9e au commerce en ligne des vendeurs chinois aupr\u00e8s des particuliers \u00e0 l\u2019international. Aujourd\u2019hui, si vous commandez sur AliExpress une coque pour smartphone, l\u2019une des meilleures ventes du site, vous l\u2019aurez chez vous en une \u00e0 deux semaines, le temps de transport incompressible des marchandises depuis les pays asiatiques. En livrant \u00e0 partir de la France, la livraison en 24\u00a0heures pourra \u00eatre assur\u00e9e.<\/p>\n<p>Au-del\u00e0 de ce test, Alibaba est \u00e0 la recherche d\u2019entrep\u00f4ts \u00e0 louer en France. Le groupe discute actuellement avec des partenaires logistiques pour pouvoir \u00e0 terme se constituer un r\u00e9seau de stockage qui serait g\u00e9r\u00e9 par des prestataires ext\u00e9rieurs. Son principal concurrent Amazon poss\u00e9dera, quant \u00e0 lui, cinq grands centres de distribution en France fin 2017.<\/p>\n<p>Tr\u00e8s maigre dispositif de communication<\/p>\n<p>Alibaba ne communique pas le nombre de clients fran\u00e7ais d\u2019AliExpress, mais\u00a0<em>\u00ab\u00a0c\u2019est une client\u00e8le tr\u00e8s jeune, et peu urbaine\u00a0\u00bb<\/em>, explique M. Badault. Ces clients arrivent sur le site marchand par les moteurs de recherche comme Google o\u00f9 certains produits sont bien r\u00e9f\u00e9renc\u00e9s, et par le\u00a0<em>\u00ab\u00a0partage de\u00a0bons plans de bouche-\u00e0-oreille\u00a0\u00bb<\/em>. Un peu de publicit\u00e9 sur Instagram, sur Facebook, et quelques achats de&#8230;<\/p>\n<p>DEPLACE DU MONDE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant chinois du commerce en ligne teste la livraison \u00e0 partir d\u2019un entrep\u00f4t bas\u00e9 dans la r\u00e9gion parisienne. Petit \u00e0 petit, l\u2019oiseau fait son nid. Peu connu du grand public en France au regard de la notori\u00e9t\u00e9 de son rival am\u00e9ricain Amazon, Alibaba pousse ses pions. Selon nos informations, le g\u00e9ant chinois du commerce [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13400],"tags":[16025,15406],"class_list":["post-25196","post","type-post","status-publish","format-standard","hentry","category-section-francaise","tag-alibaba","tag-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alibaba acc\u00e9l\u00e8re sa croissance en France | \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u0629 \u0646\u064a\u0648\u0632<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/almowatna.news\/?p=25196\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba acc\u00e9l\u00e8re sa croissance en France | \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u0629 \u0646\u064a\u0648\u0632\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant chinois du commerce en ligne teste la livraison \u00e0 partir d\u2019un entrep\u00f4t bas\u00e9 dans la r\u00e9gion parisienne. Petit \u00e0 petit, l\u2019oiseau fait son nid. Peu connu du grand public en France au regard de la notori\u00e9t\u00e9 de son rival am\u00e9ricain Amazon, Alibaba pousse ses pions. 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